# Alex Zwir

> Product manager building AI evals, agents & data platforms

I'm Alex Zwir, a customer-centric product manager with 20+ years across product and engineering. I own product areas end to end — defining success metrics, prioritizing problems, and adjusting strategy as context changes — while partnering deeply with engineering on system and architecture trade-offs.

## About

- [Home](https://alexzwir.com/): CV, work experience and recent writing
- [Página inicial](https://alexzwir.com/pt-br/): the same page in Portuguese

## Writing

- [MVP is not a smaller product](https://alexzwir.com/blog/mvp-is-not-a-smaller-product/): An MVP is an experiment built to answer one question about your customers, not a stripped-down version of the product. Dropbox tested demand with a demo video before building anything, and the waiting list grew from 5,000 to 75,000 overnight.

## Clients

Brands served during the agency and consultancy years: Itaú, TIM, Pernod Ricard, Daycoval, Banco Sofisa, Helbor, Cury, MPD, Momentum.
Through the agencies Interdotnet, Tboom Interactive, Koza Digital.

## Contact

- [Email](mailto:alexzwir@gmail.com)
- [LinkedIn](https://www.linkedin.com/in/alexzwir/)
- [GitHub](https://github.com/alexzwir)
- [RSS feed](https://alexzwir.com/feed/)